Super Bowl Commercials

We will watch Super Bowl commercials today in class.

What is the company?
-Playstation
Who is the target audience:
-Males aged 16-30
What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Action and humor
How were camera shots and editing used to enhance the message?
-Different camera angles
What is the slogan/message for the company?
-Live in your world. Play in ours.
Was the message effective? Why or why not?
-Yes, it successfully used action and humor to target its audience.

What is the company?
-Budweiser
Who is the target audience:
-Sports fan Males aged 21-50
What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor
How were camera shots and editing used to enhance the message?
-Replay, quiet and slow.
What is the slogan/message for the company?
-King of Beers
Was the message effective? Why or why not?
-Yes, because it used Humor to target its audience.

What is the company?
-Chrysler
Who is the target audience:
-Female 16-35
What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Celebrity
How were camera shots and editing used to enhance the message?
-Black and white. Smooth camera shots
What is the slogan/message for the company?
-Drive and Love
Was the message effective? Why or why not?
-No, becuase i am not apart of the target audience

What is the company?
-Pepsi
Who is the target audience:
-Soda drinkers 18-40
What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Celebrity, humor
How were camera shots and editing used to enhance the message?
-Special effects with the zipper
What is the slogan/message for the company?
-A twist on a great thing
Was the message effective? Why or why not?
-No, because the product died.

What is the company?
-FedEx
Who is the target audience:
-Business people 20-60
What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor
How were camera shots and editing used to enhance the message?
-Camera flashback of him stranded on the island
What is the slogan/message for the company?
-FedEx will get you your package no matter what
Was the message effective? Why or why not?
-Yes, because it used humor to target the audience

What is the company?
-Dodge
Who is the target audience:
-Adult Males
What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor, action
How were camera shots and editing used to enhance the message?
-Camera shots to show how fast the truck can go
What is the slogan/message for the company?
-Grab life by the horns
Was the message effective? Why or why not?
-Yes, because it used humor to target the audience